I want to let you in on a little secret. Only a few people know this, but I figured in the interest of full disclosure in my 1st printForum blog post I’d let everybody in on this bit of information. printForum, which is a brand for education for our clients and prospects, had a different name initially. After I came up with the idea for this year round platform for education, it seemed natural that we give it a name. We wanted to give the brand its own identity separate of Rider Dickerson so that our clients didn’t feel threatened by our offerings under this brand. We wanted them to know that every time they received anything relating to an educational event that there was no sales pitch tied to it. It seemed natural to us, and more than 2 years later it’s definitely working.
What was the original name you are probably asking? It was Rider Dickerson University. Yikes! Makes me cringe just typing that. Thankfully, our creative strategist and printForum brand champion Charisse McAloon of CharisseM Design came up with printForum. The name stuck as soon as Charisse presented it to us. Print is at the core of what we do, and forum is everything we want to accomplish with printForum—create community and foster conversation around topics related to printing and marketing. Take a closer look at the logo. The clever “+” in the logo indicates print +. Yes, we at Rider Dickerson have a rock solid reputation in our community for delivering amazing results on press, and we turn print pieces into show pieces. However, we’ve evolved into so much more than a traditional ink-on-paper type of printer, and we want our clients and potential clients to know this. So how do we do it? Through education and discussion.
Our industry is evolving at light speed, just like society in general. Marketers have more tools and more media channels at their disposal today than at any other time in history. In turn, we as printers have access to more technology and innovative solutions than we ever have. This technology is useless to our clients unless we educate and help them understand how they can use the tools in their marketing efforts. We choose to do that through content and education. We feel the burden lies with us to help our clients navigate these crazy waters and help them make better informed marketing decisions—whether it be with direct mail or mobile marketing. When it’s all said and done, if we bring value to our clients we have done our job. Our clients know who to turn to when it’s time to execute.
So, if you haven’t had a chance to be a part of the printForum community, stop here and stay a while. Take a look at the printForum site. Learn what we’ve covered in our past events, which include seminars, webinars and our annual marketing conference in Chicago. Join our mailing list so you can receive our amazing bi-monthly magazine and our email newsletters. Follow us on Twitter and join our LinkedIn group . But most of all, join the conversation and let us know what’s on your mind. How can we help you? After all, that’s the spirit of printForum—idea and peer exchange. We want to be your source for knowledge, education and innovative print and marketing solutions.
I look forward to sharing thoughts with you in this blog and in person at one of our events.