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Marketing Trends for 2013

Dean Petrulakis     LinkedIn     Twitter

Senior Vice President, Business Development

Rider Dickerson

I hope everyone has had a great start to 2013. With all of the stress and craziness of the holidays way behind us now, it’s nice to get back to the grind and focus on bettering yourself for the new year.  Many people make New Year’s Resolutions each year such as; lose weight, eat better, spend more time with the family, quit smoking, etc., but rarely keep up with them.  Did you know the average New Year’s resolution lasts 4-5 weeks?! If you are one of those people who has already let your New Year’s resolution slip now is the time to get back on track! While you are setting your own goals for 2013, it is important to keep in mind some of the most prevalent predicted marketing trends for 2013.

The marketing trend that in my opinion I think will really make an impact in 2013 is Augmented Reality. Augmented Reality is relatively new and is grabbing the attention of marketers everywhere.  It is digital sensory technology.  Imagine being able to try on any watch you want all while sitting in front of your computer.  Talking Dog Studios allows you to do just that! Check out this awesome example of augmented reality.  With this technology just becoming prevalent in the market place the opportunities and use cases are endless! Augmented Reality is definitely something that we are looking forward to using in 2013!

We have seen in the last year how mobile has completely exploded onto the scene.  It is now a key player in all multi-channel marketing campaigns.  Mobileprofs.com predicts that 68% of companies will increase their mobile marketing budget.  Whether it’s for in store ad displays, SMS text campaigns, or mobile coupons mobile marketing is going to continue to grow and be an effective marketing channel.  The average U.S. adult spends 82 minutes a day on their phone! If your company is not utilizing mobile marketing at this time, it may be something you should look into.

Similar to the early adoption of mobile marketing, are QR Codes.  QR Codes have been used in Europe and Asia since the early 90’s but have just become popular in the U.S. in the past few years. Many marketers are still trying to get the hang of how to properly use QR Codes effectively.  Two companies that have used QR Codes correctly are Cadillac and McDonalds.  Make sure to check out how they used QR codes to engage their customers and potential customers.

Another form of media that has always grabbed the audience’s attention is video.  Rather than sending out an article on a certain subject many marketers have already started shooting videos to capture the viewer’s attention. According to Internet Retailer, visitors who view product videos are 85% more likely to buy than visitors who do not. Setting up your own YouTube channel and creating more videos is one way to better capture your target audience’s attention. In 2012, video was the fastest growing ad growth and it doesn’t show any signs to be slowing down in 2013. Just remember to keep the video short and focused.  The average consumer is so overwhelmed with marketing messages every day, and you don’t want to lose their attention with a video that runs too long.  The duration of the average online content video is 6.7 minutes.

Other trends that are predicted to continue to make an impact in 2013 are location based check ins, integrated social media, inbound marketing, data and content marketing to name a few.

With a month and a half already over, I hope that if you haven’t already made goals for 2013 that maybe I have influenced you to do that now! If not, at least I gave you some cool marketing trends to research! I hope that 2013 is a very prosperous and successful year for everyone!

Dean Petrulakis

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