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Using Video in Your Marketing Efforts

Dean Petrulakis     LinkedIn     Twitter

Senior Vice President, Business Development

Rider Dickerson

 

The old saying goes, “a picture is worth a thousand words”- well then a video is worth ten times that! It is not a secret that today’s society is completely bombarded by news articles, emails, tweets, etc. that most of the time those written messages get skimmed for the important details, read and disregarded.  Video is a great way to capture someone’s attention, making an impact and hopefully making the sale. 73% of consumers said they would be more willing to buy a product online if there was a video to view the product (marketingprofs).  Video use isn’t just limited to marketing a product.  Wouldn’t it be great if there was a welcome video on your website when a potential customer came to your site where they could click and get a great understanding of your business directly from you?! The great thing about video marketing is this allows companies to really showcase their personality!

While trying to practice what I’m preaching- I will keep this post short and sweet.  Here are a few great examples of video marketing:

Zappos:

 zappos-video

http://about.zappos.com/our-unique-culture/zappos-video-experience

Simply Hike:

 img1

http://www.simplyhike.co.uk/products/Vango/Ark400Tent.aspx

At Rider Dickerson we have been using video marketing for the past few years to showcase cool projects or to preview the great content in our printForum conference. If you are interested in viewing any of our videos please visit our YouTube Channel.

 

deansignature

 

 

 

Dean Petrulakis

Senior Vice President, Business Development

Rider Dickerson