printForum Blog

printForum Blog -

January 2017 Project of the Month

The first Project of the Month of 2017 was a special one. It was a collaborative effort between our newly formed company comprising Buhl Press, Kelmscott Communications and Rider Dickerson. The featured project is 2016 Holiday Card.

In 2016, Buhl Press, Kelmscott Communications and Rider Dickerson merged to form a new and exciting company. The 2016 Holiday Card was a total collaboration between the three companies. We could not have been happier with the end result! This year we thought it would be great to showcase our merger by creating a holiday card that represented all three companies’ capabilities. Each company brings fabulous capabilities to the table. Known for their high-end, beautiful print Kelmscott Communications and Rider Dickerson also provide various capabilities to create one-stop successful campaigns. When someone thinks about printing on plastic the name that comes to mind is Buhl Press. For years, Buhl Press has been creating extraordinary projects on plastics with UV ink. When it came to putting together our holiday card this year, it was a no-brainer to create a card that showcased our amazing print and plastic capabilities.

To create the card in the most-timely manner we looked to have the design and concept of the card to be designed by our fabulous designers at Kelmscott Communications. The designer of this beautiful piece was Charisse McAloon. “The goal was to design a holiday day card that would reflect our capabilities. The creative solution captured the essence of the brand and created intrigue.” – Charisse McAloon To achieve the plastic aspect of the holiday card we enlisted the plastic experts at Buhl Press to add just enough flare to our traditional holiday card. The 2016 Holiday Card kept the traditional look of a beautiful holiday card with an amazing twist including the plastic insert. To create the beautiful shimmering element of the card, we used white ink with a silver foil. There were so many amazing elements in this holiday card that we would love to show you if you did not receive one!

If you’d like to see a sample please contact us. We’d love to show you.

Project Title:  2016 Holiday Card

Date of project :   November 2016

Presswork:  Plastic Card: 4/C Process + 2 Whites, backed with silver foil.

Presswork:  The cards were printed on our IGEN 4 Digital Press.  The Flat size was 11.125” x 8.375” and scored and folded in half to 5.5625” x 8.375”.  They were then sent out to diecut and score.  The diecut consisted of only a slit in the 4 corners to accommodate the Plastic insert that Buhl printed.

There was also an address sheet that was printed on the IGEN 4 as well.  This went in front of the card in the envelope and had the addressee’s name and address on it.  This was sized at 5.5625” x 8.375”.

Paper Stock:  The Card itself was printed on 12×18 100# Classic Crest Smooth Cover in Solar White Color.  The Address sheet was printed on 8.5 x 11 65# Classic Crest Smooth Cover in Solar White Color.

Plastic Stock:  .015 Cleary Polycarbonate. Paper: 100# Classic Crest Smooth Cover in Solar White Color with address sheet printed on 65# Classic Crest Smooth Cover in Solar White Color.

Three Incredibly Simple Tips for Achieving Your Goals in 2017

Happy New Year, everyone! With 2017 in full swing, most people have set goals for themselves – both personally and professionally. If you haven’t set your goals yet, no worries, there is always time. Here’s the glitch, though: Did you know that 72 percent of resolutions are broken by February 1? That’s only one month in! Sometimes, we all get grand ideas in our heads and commit to doing things that are way out of reach. If you want to set goals that are achievable to improve yourself in 2017, here are three simple tips to set yourself up for success.

 

1. Set a goal that is attainable. The main reason New Year’s resolutions sometimes go by the wayside is because many people set goals that are overambitious. If your goal is to eat healthier and currently you are the type of person who eats fast food everyday, you need to create a realistic goal that you will stick to. To say that you will only eat fruits and vegetables is setting yourself up for failure. The best way to go about achieving said goal is to start small by cutting out half of the fast food meals and replacing them with healthier options rather than cutting them all out and then going back to that bad habit a month later. It is a great thing to be ambitious, but it is far more important to be realistic so you can obtain your goal. Rome wasn’t built in a day, and neither are goals.

 

2. Set a goal that is measurable. It is important to set a goal that you are able to track. To truly be successful and achieve your goal you need to set parameters. If you are able to see progress through measured metrics, you will be more successful at keeping and achieving your goal. Imagine recognizing the $15 and 3,000 calories you’ve saved by eating out two less times a week. Over time, these things add up. And metrics are the proof!

 

3. Set a goal that is ongoing. The biggest mistake that people make when setting goals is setting a goal that is stagnate. Back to our example, if you set a goal to lose 20 pounds – while that is an amazing feat – what do you do when you have achieved your goal? Do you stop eating healthy and exercising? Set incremental goals that hit targeted time periods. Not only are they measurable (which we pointed out was important above), but these goals can be ongoing.

 

If you are left trying to pinpoint a few goals for the new year, here are a few of our favorites at Rider Dickerson:

  • Become a better listener or listen before responding.
  • Be more organized.
  • Be early or on time to meetings.
  • Create a healthier lifestyle; eating healthy, making time for exercise.
  • Read more.
  • Create meaningful relationships.
  • Have meaningful conversations; don’t be buried in technology.
  • Do something that is out of your comfort zone (that’s when we grow).

These are just a few examples of goals. Now let’s get crackin’!

 

By Megan Kucala

Business Development, Rider Dickerson

The Surprising Connection Between Your Core Beliefs and the Buying Persona

This blog post is brought to you by Chris Tews from our sister company at Kelmscott Communications.

By: Chris Tews

 

What do socks, wrapped gifts and cans of food have to do with success? Everything.

 

Let’s start here: How do clients choose to buy from you? We often consider identifying prospects and customers by exploring their buyer personas. (A buyer persona is a profile of your client’s attitudes, concerns and criteria that shape them as a consumer.) Our focus on the clients is right and good, but we also need to take time and evaluate our own persona as a company.

 

You’ve heard it said that the keys to real estate success are “location, location, location.” And, of course, we’ve all heard the familiar phrase “quality, speed, price: pick two.” I would suggest our prospects at their core are looking for something more foundational – a gut level feeling when they make a purchasing decision. They want to feel good about making the decision. They want to do the right thing. Part of that feeling comes from the product and its value. Part of that feeling comes from what they think about the company selling that product.

 

If you asked your clients what they think of you – beyond what you sell and how friendly your salesperson is – what would they say? How do they really perceive you? Do they feel good about working with you? Are they proud to be associated with your organization?

 

I’ve had the joy of working at Kelmscott for 5 years. The owner supports many wonderful efforts to make a difference in our community. Here’s where we circle back to my original question. At Kelmscott, we have annual drives for socks, coats and Christmas gifts. A team of employees hand out items at the local food pantry. And there is a constant stream of opportunities to support the local Boy Scouts, Girl Scouts (who can say no to Thin Mints?), the PTA and more. The impact this has all made on our culture – and, yes, our success – is immeasurable. Our culture is defined by generosity and giving back. It is this culture that permeates through the employees and shapes who we are as a brand.

 

People who work at Kelmscott want to work at Kelmscott. We feel good about working for a company that values helping others. Our values channel through the staff into how things get done, the way we care for each other, and, of course, our clients.

 

In turn, my customers feel good about working with Kelmscott.

 

What’s my takeaway from this reflection? Building a company that is good to the core is something that comes from being intentional. In any position you hold in your company, from janitor to CEO, you can be intentional about creating a positive impact within and for your corporation.

 

Why do your clients buy from your company? It just might come down to who you are at your core.