Last week, Rider Dickerson partnered with our friend and direct marketing guru, Trish Witkowski, of FoldFactory.com to host a FREE, invite only direct mail workshop; Direct Mail to the Max! Our lucky attendees were intrigued to learn about the process of creating direct mail that performs and creates engagement. Since the workshop was limited to a select group of individuals, attendees were able to have one-on-one conversations with Trish about their marketing plans and direct mail efforts!
Throughout the workshop, attendees learned about the engagement strategies that work, the trends that are hot now and ways to improve their direct mail strategies. We covered trends including ugly versus beautiful mail, lumpy mail, freemiums and premiums, lift letters and bounce backs, creative envelopes and opening mechanisms, stamps and addressing techniques, paper, formats and image tricks, the human touch, party on the back, and lots of other intriguing concepts.
To round out the workshop, Trish dug into her treasure trove of direct mail samples and case studies and shared insight on what pieces worked, why they worked as well as those that missed the mark. We saw samples that used high impact tips and techniques that will get more bang for the mailing buck on any budget.
Our attendees walked away with so much valuable information to implement into their marketing plans. If you missed the workshop we have included Trish’s 10 High Impact Tricks for Engaging Direct Mail! To learn more about this awesome educational workshop that Rider Dickerson put on and how to attend our next one, please contact your Rider Dickerson Account Executive.