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Marketing Trends

4 Examples of Businesses and Technologies Taking Mobile Marketing to the Next Level

By: Alp Mimaroglu

A war is raging for users in the mobile world. Right now, in the digital marketplaces for Apple and Android, users have a choice of 1.5 million and 1.6 million apps, respectively. With such app market saturation, staying relevant is a battle. Accordingly, app designers are continually trying to find new and innovative ways to keep users engaged, re-attract previous users, and market in-app content. To read the full article click here.

 

Hot Marketing Trends for 2016

Understanding the following hot marketing trends and planning for them can help you succeed in 2016.

One hot trend is virtual reality.

“As virtual reality becomes scaled and highly adopted, it will seamlessly integrate digital imagery with the real world—significantly impacting how you can engage customers,” states Microsoft in the following infographic. To read the full article click here.

Six Ways to Include Video in Your Marketing Efforts

With 79% of internet expected to consist of video by 2018, there’s little disputing that video has a bright future in marketing.

Video content is engaging and easy to consume, and it helps you connect to the people that matter most—your audience. To read the full article click here.

 

 

Trish’s 10 High Impact Tricks for Engaging Direct Mail

http://issuu.com/riderdickerson/docs/rd_dmm_tips

 

Humanize Your Brand Message

Your customers no longer want to be treated as if they are consumers who all think alike and look alike and are therefore replaceable.

Today, people are seeking value and meaning in many areas of their lives; unlike consumers in the era of mass consumption, today’s customers expect brands to treat them as people first, and as potential buyers second.

For marketing teams, this shift in customer expectations requires an overhaul of customer messages. That overhaul begins with segmentation, which determines what companies know about their customers. The segmentation process is what creates a language and terminology for interpreting customers’ needs. To read the full article click here

 

Fast Facts:

  • 65% of Email Recipients Open Their Email in the afternoon and Evening

 

  • Direct mail continues to be used heavily, with a 43% share of total local retail advertising

 

  • Young adults, 24 years and younger, are among the most direct mail responsive

 

  • 92% of young shoppers say they prefer direct mail for making purchasing decisions

 

  • 56% of customers find print marketing to be the most trustworthy type of marketing

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