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Case Studies

Rush University Student Recruitment

The College of Health Sciences Director of Marketing and Admissions for Rush University was faced with a challenge and dilemma.

  •  The challenge: thanks to a large grant that provided education for Chicago City College students, was to drive students to apply and enroll for a new undergraduate program that to date only had 5 students.
  • The dilemma: where to target students since this undergraduate program requires that the students have already completed 60 approved credit hours towards their undergraduate degree.
  • The bigger dilemma: how to promote a program that was new and at the time had little to no brand recognition since Rush University is more known for its respected graduate programs.

To read the full case study and see the results click here.

 

University of Chicago Medical Center New Patient Recruitment

The Orthopedics Center at the University of Chicago Medicine wanted to increase visibility and new patient visits for the orthopedics practice in its Matteson, Illinois location. The message: You don’t have to drive to Chicago for adult or children’s orthopedics world class care is right here, close by.

To read the full case study and see the results click here.

 

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