Senior Vice President, Business Development
This blog post was originally written and published on LinkedIn by Dean Petrulakis last year. However, the message still resonates. The power of print shouldn’t be underestimated. The emotional connection print can forge is undeniable. Read on to learn why.
It was my birthday the other day, and I was so happy to receive so many kind wishes via text, email, Twitter, LinkedIn, Facebook and even WhatsApp. I’m blessed to have so many wonderful people in my life—be it family, friends or clients. I was truly humbled by all the birthday wishes.
However, it was the 2 wishes I received in the mail that touched me the most. One was from my mom. What would you expect from your mother? I love my mom to death, and she sends me a card every year on my birthday. Her card touched my heart in a way only a birthday wish from mom can. The other was from a good client and friend of mine. She sends me a card every year on my birthday. She’s been doing this for at least 5 years and maybe longer. If she’s reading this she knows who she is. She also sent me wishes via Facebook and text. Talk about multi channel birthday wishes—that’s it right there!
Now for the sake of clarity (and my marriage!) I should also point out I did get wonderful cards from my wife and children, but I’m specifically referring to the 2 cards I got in the mail. Maria, if you read this at some point I’ve covered my tracks now 🙂
But seriously, I’m not saying one bad thing about anyone who reached out to me electronically. I do it all the time. Like I said, I was honored to receive so many kind wishes. But the birthday cards had a different kind of effect on me. Maybe it was the fact that I love print and the emotional reaction it can create. Maybe it was because my mom and client took the time to buy the card, write a handwritten note, address the envelope, seal it, affix a stamp and mail it. Seems like a lot of effort, right? But that’s what we did before email, texting, messaging apps and social media. Maybe it was the smell of the card when I pulled it out of the envelope? Yes, I’m a print sniffer—I confess!
I’ve tweeted countless times about the power of the handwritten note. I write them all the time and send them to clients for a variety of reasons. I love it when I receive a handwritten note as well. There’s something about ink on paper that makes that note connect with the recipient in a visceral way. It also takes effort to do it, and I know I appreciate that. I believe most people do as well. So the next time you want to make a lasting impression on someone, think about sending a card. Bust out that pen that doesn’t see the light of day much these days and write a heartfelt note. You never know the effect it might have on the other person.